Consumers have reduced their purchase basket and are clamouring for discounts. It's not a seller's market, finds out an IMRB retail trade confidence survey.
There were 52 launches during January-June 2015, compared with 29 in the year-ago period and 32 in 2013.
As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.
India is on its way to become a mobile app-first market and e-tailers and start-ups have begun their race to capture the next set of users in India - those who access vernacular content.
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
Household consumption recovered in urban India in May-July but remains weak in rural.
Recently, there has been a mushrooming of international apparel retailers.
The HRX story will be watched closely by many, for Bollywood stars have rarely made the transition from movies to business.
